本デザイン賞は、東京都生活文化局が提唱し主催し、日本大阪視覚芸術協会が運営しております。東京都生活文化局は社会変化に適応するための文化生活の管理機関として、東京都の文化及び芸術の発展を推進し、博物館や美術館、文化遺産の管理を行い、新しい芸術文化の創造に尽力しています。

A good concept design can greatly shorten the distance between the concept and the physical product, and effectively achieve the visibility of market. Therefore, Hui XU’s designs tend to the direction, integrating and penetrating into the conceptual design and physical design.

Hui XU’s fine art- the original hand painted silk artwork, the two physical products and the concept design of jewelry have obtained the Bronze Prices in the 6th CADA Japan Concept Art Design Award. The winning works are as follows:

1.    Fine Art：the “Magnolia Flower” - the original hand painted silk artwork

2.    The physical product design: the hand-made wooden frame (special style)

3.    The physical product design: the Gorgeous Blooming (hand-made stick-on picture with the flash material)

4.    The concept design of jewelry: pearl earring