G-CROSS Creative Award is a large-scale creative award for designers and students worldwide initiated and hosted by the British Industrial Design Council, jointly organized by the American Institute of Architects and the School of Design of the University of Southampton in the UK. The Industrial Design Council UK is the Industrial Design Management Organization UK, founded in 1944 by the UK Government, aims to improve the design of British industrial products and promote the development of national industrial design. At present, The G-CROSS Creative Award has also become one of the most widely spread artistic and creative competitions in Britain. Through the competition, it will discover the more outstanding designers on the way of breaking tradition, crossing different fields, unlimiting age ranges, facing the world, in order to attract more artists and designers together with each other to combine art with design to reach the endless development.